Learn how PDR advertising works.
Google receives approximately 50,000 to 80,000 internet searches nationwide for dent repair and 1000s of closely related keywords each month. This is to say someone on your city or service area is searching for dent repair at this very moment. Can they find you?
Below is a chart outlining the national search trends for dent repair and paintless dent repair keywords over a 12 year period. You’ll notice two things in particular. The peaks and valleys for each year (winter to summer months) and the slight downtrend over time. This is because people are more informed about PDR and the work is referred out more often. Good job techs!
Capturing the search traffic
Now that you see the volume is there, how do you get in front of them? This is our specialty and the #1 reason dent techs Join Dent Rebel. It starts with PPC marketing. More specifically pay per click advertising using Google Adwords.
The image above outlines our dent repair ppc campaign for Charlotte, NC. You can see our average click cost is $1.24, our average ad position is #1 first place and over the course of one year this tech spent an average of $411 per month. His business grossed over 80K in retail revenue last year.
Capture the prospect
Great performing ads are only the beginning. The next step is converting the visitor into a phone call. This is the most important step in the process. We do this through our website they see after clicking an ad. Dent techs are known for some pretty cool websites but they are notoriously bad at converting traffic into a phone call. We are landing page & lead generation experts.
The landing page above looks generic for a reason, it generates phone calls. We use our own generic domain name and a single landing page for each location to advertise. The landing page will include your branding, business name and photos so they know who they’re calling. Over time the page may even rank organically earning you free leads.
Dent Rebel benefits vs the competition
Would you ask the body shop to remove your dents? They may work on cars but they’re not dent repair experts. The same applies with Dent Rebel. We know the PDR industry, it represents everything we know and love. Other guys are marketing companies first, we are PDR first. Other guys are after your money, we’re after your success. The other guys haven’t spent years and years perfecting PDR advertising as a niche, it’s all we do. Consider us as a crucial PDR tool to help grow your business.
How to begin with Dent Rebel
We’ve made it extremely simple. Just click here to signup, complete the form and claim your territory before another PDR company does. We charge $299/mo + ad spend and guarantee results regardless of location. There are no contracts to sign and you may stop at any time. Want to setup a call? Click here to contact me or find our Facebook group, PDR Retail and join the conversation.